Digital transformation for small and mid-sized industrial equipment manufacturers.
Quotes and technical documentation stop being rebuilt from scratch on every enquiry. Your customer sees the machine at full size before they commit. And you can see how the machines you have already delivered are running, so your service team plans the visit before the customer calls to say the line has stopped.
30 minutes with an engineer, not a salesperson
Who Maedcore is for
We work with small and mid-sized equipment manufacturers: the ones building world-class mechanical hardware without a software and cloud department — and with no intention of building one.
This is you
Decades of process knowledge built into every unit. Customers call you because your machine holds up, fits their plant and does exactly what you said it would. All of that lives in the mechanics. Software, data and the cloud were never your ground: at most one or two people on your team touch any of it.
The pressure from above
Siemens, Caterpillar and ABB have thousands of software engineers on payroll. Their equipment leaves the factory with telemetry, a customer portal and a service subscription already attached. They no longer compete with you on the machine alone: they compete on everything that comes after the machine.
The pressure from below
China, Turkey and India ship equipment that is 80% as good at 40–50% of the price. For years, quality was enough to win those deals. Today, at the entry level, the comparison ends at the price — and that is where you lose it.
The move
You are not going to hire a thousand software engineers, and you are not going to make steel cheaper than they do. What you can do is stop selling a machine and start delivering a connected machine: one that warns before it stops, documents itself, and leaves you a service relationship that renews every year. Neither of them has that ground won.
How that ground is played
Against the giants
You don't need to hire a software department. You get a team for as long as the build takes.
Ours, not yours: engineers who already understand machines, working on your product with your brand on the screen. Telemetry, a customer portal, predictive maintenance, documentation that writes itself. In months, not in a three-year strategic plan — and nobody new on your payroll to keep busy afterwards.
Against low-cost
You will not out-price raw metal. You win on what happens after delivery.
The warning before the stoppage. The spare part that arrives before the line stops. The production data your customer reads every morning. None of that can be undercut on price.
The shift
From selling steel once to a platform that bills every year.
The machine stays yours to service, the relationship renews instead of ending at delivery, and the data stays yours to build on.
For a Western machine builder, digitalization is not a nice-to-have efficiency project. It is the primary survival strategy against low-cost commoditization.
Where to start
Sell more machines
Every machine you build, at 1:1 scale — on your stand at the trade show, or standing inside your customer's own plant before it arrives. They understand the footprint, the layout and the access in five minutes instead of on delivery day.
Quote them faster
Quotes, configurations, technical documentation, and the hunt for what you did on a similar machine three years ago. Your engineers get that time back and spend it on the machines instead of the paperwork around them.
Service them for years
The equipment you have already delivered is running at customer sites and telling you nothing. Sensors, connectivity and the software that turns that signal into a service decision your team can act on.
Almost everything you end up automating is something someone on your team does by hand today: rebuilding a quote from scratch, hunting for the drawing from a similar machine, typing the same data into two systems, assembling the documentation for a delivery. How you work today comes first, and the software is built around that, not the other way round.
Before and after
This is what the same work looks like before and after it is digitalized.
Before
2 working days
After
30 min
Your inspection reports used to take two working days of engineering time. Now they come out of the system finished, and your engineers stay on engineering instead of formatting.
Real project · Enusa Industrias Avanzadas
See the full project
Before
2-3 days
After
Same day
Your technical quotes are configured from rules you have already agreed, not rebuilt from scratch on every RFQ. They go out the same day and they price the work consistently.
Before
1 person knows it
After
Anyone can find it
When the engineer who commissioned that machine retires or moves on, what they knew stays in your company. The fixes, the settings and the reasons are written where the next person will look.
Before
5 shared drives
After
1 place to look
Your drawings, manuals and project files live in one structure everyone understands, instead of across five shared drives and somebody's personal folder. People find things instead of recreating them.
Before
The customer calls
After
You already knew
The machines you have delivered report how they are running. Your service team sees a change in behaviour and plans a visit, instead of finding out once the line has already stopped.
Before
1 paper sheet per shift
After
0 retyping
Assembly, test and commissioning data is captured at the workstation as the work happens. Nobody retypes a paper sheet at the end of the shift, so nothing gets lost and nothing gets invented.
How we work
Four steps. You can stop after the first one.
You sit down with an engineer and leave knowing what is done by hand, what gets repeated and where information gets lost.
You see a real working sample of how your problem gets solved, before you commit to anything.
You get it in writing: what will be built, what it costs and when it is ready. No open-ended hours.
You have it running in your company and your team trained to use it every day.
The first step is free and carries no commitment.
Integrations
You throw nothing away and you pay twice for nothing. Your ERP, your machines and your files stay exactly where they are — they just start talking to each other.
Your company systems
ERP · MES · CRM · Document management
The equipment you build
PLC · SCADA · Industrial sensors · Custom firmware
Where it runs
AWS · Microsoft Azure · Google Cloud · Your own servers
If one of your systems has an API, a database or a file export, you can connect to it. And if it has none of the three, the data can usually be taken from the equipment itself.
OMNIVIEWER DEMO
For machine builders with more models than they can ship
OmniViewer puts your whole range inside a headset, at 1:1 scale. A visitor walks through every machine you build on your trade-show stand, or stands next to it inside their own plant to check the footprint, the access and the layout — while changes are still cheap.
Mapper connects the equipment you have delivered to real-time dashboards your service team can read from anywhere. Your installed base stops being a black box between service visits.
A lot of automation projects hit the same wall: the number you need only exists on a gauge, on a panel, or in a machine that exports nothing. The equipment you build gets the sensors, electronics and firmware to capture it, and the same team then writes the software that uses it.
Success Stories
A rolling-mill manufacturer, an industrial welding company and a nuclear operator. Different problems, one engineering team.
Fives and Talleres Llaneza · Steel & metallurgy
Industrial 3D Animation: Selling Twin Factories with Maedcore
Maedcore creates a 3D animation of the roller milling process for Fives and Mindasa. Result: global sales of twin factories without physical site visits.
View cases
Premier Technical Ltd (now Welding Alloys) · Industrial welding
Automated Welding Head with Cooled Torch and Inspection Screen
Maedcore designs an automated welding head with integrated cooling and heat-resistant screen. Greater quality, safety and efficiency in industrial welding.
View cases
Enusa Industrias Avanzadas · Nuclear energy
Radiation Inspection Software for Enusa Industrias
Maedcore develops a radiation analysis app for Enusa Industrias Avanzadas with 3D maps, interactive charts and automated report generation.
View casesBlog
News, case studies, and technical articles on digital transformation
The real cost of industrial maintenance isn't the inspection visit — it's manual post-processing. Learn to calculate your hidden cost and how to eliminate
Read article
Compare predictive, preventive and corrective maintenance with real data: costs, ROI, an asset-level decision matrix and worked examples for industrial
Read article
From sensor to work order: how the full prescriptive maintenance loop works, with a real industrial example and a 5-phase implementation framework.
Read articleFree report · No commitment
Tell us about your company and you get a free evaluation report with concrete opportunities to improve, along with the analysis and figures you need to decide whether it is worth it. No cost, no commitment.
Send us your website, the problems you would like to solve, your goals and the tools or processes you use today. The more context, the more useful the report.
Your business gets analysed to find where automation, AI, software or immersive technology save your engineers time, shorten your quotation cycle and open recurring revenue around your installed base.
You receive a clear report with opportunities, analysis and estimated figures, so you can see exactly what we can do for you and whether it is worth moving forward.
FILL IN 3 FIELDS AND GET YOUR REPORT · NO COMMITMENT
HOW DIGITAL IS YOUR BUSINESS · 2 MINUTES
Answer 8 quick questions and get your digital maturity score instantly, with a personalized report and concrete opportunities across engineering, sales and service.
TAKE THE FREE TESTINSTANT SCORE · NO SIGN-UP TO SEE IT
30 minutes with our engineering team. Tell us what equipment you manufacture, which work eats the most time in your engineering office, and what you know today about the machines you have already delivered. You will leave knowing what can be automated or connected, roughly what it costs and how long it takes. If it isn't worth it, we'll say so.
Free
Consultation and first evaluation report
1-2 weeks
Of our team, free, to give you a solution
25+
Projects delivered since 2020
FREE REPORT · NO COMMITMENT
Leave us your details and we'll prepare a free evaluation report with concrete opportunities for your company. We reply within 24h.
