Maedcore at Alcalá Mobile 2024: Immersive Innovation
Maedcore showcased virtual reality, AI and data analytics at Alcalá Mobile 2024, a record-breaking technology event in Madrid. Discover what we presented.
Maedcore at Alcalá Mobile 2024
Alcalá Mobile 2024 established itself as one of the most relevant technology gatherings in the Community of Madrid, bringing together companies, startups, institutions and the general public around digital innovation. Maedcore was present with its own stand where visitors could experience our most advanced solutions first-hand.
The event broke its own audience records, creating a fertile environment for interaction between technology companies and potential clients from multiple sectors.
What We Presented: Immersive Experiences for Real Clients
At our stand, visitors accessed immersive experiences developed for real Maedcore clients. The demonstrations covered two main technologies:
- Virtual Reality (VR): Immersive scenarios showing how VR improves online training and experiential learning in corporate environments.
- Augmented Reality (AR): Interactive applications that overlay digital information onto the physical environment, with use cases in marketing and education.
In addition to the immersive demos, we presented our full portfolio of products and services: software development, virtual environments, artificial intelligence and data analytics.
Team Present: Eduardo Fuentevilla and María Ruiz
Eduardo Fuentevilla and María Ruiz represented Maedcore throughout the event. Both were responsible for translating complex technical concepts into concrete business benefits, facilitating high-value conversations with companies interested in integrating immersive technology and AI into their processes.
The feedback received was particularly positive in three areas:
- Augmented reality tools for experiential marketing.
- AI solutions for improving learning on e-learning platforms.
- Data analytics as a lever for business competitiveness.
Event Results
Participation in Alcalá Mobile 2024 reaffirmed Maedcore’s positioning as a reference in immersive technology applied to business. The most notable outcomes:
- High volume of qualified contacts interested in extended demos.
- Brand visibility at an event with regional and national media coverage.
- Product validation — live demos generated immediate business conversations.
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